Archive for the ‘Search Engine Optimization’ Category

Keyword Research – Use It and Control your Online Traffic

Keywords and Keyphrases are an online concept that has little to no meaning for many Offline business owners, and yet they are one of the biggest stumbling blocks to anyone's potential online success.

I have to admit, shamefully, that I have been one of those in denial!

Yes, I have known about Keywords and Keyphrases since my early days online.
 And, yes, I actually saw the power of keypharses on my original web site, long before the idea of *Longtail Keywords (keyphrases)* became a bestselling concept!

However, I am ashamed to admit that I suffered from a severe disconnect between my INTELLECTUAL understanding and my EMOTIONAL understanding… and even more painful to admit, as a result I KNOW that I have lost mucho dinero over the years.

So, at this point in time, and in a long delayed move, I am beginning to bring the issue of Keywords and Keyphrases into the forefront of my online efforts.

And so, today I stand before you…
a REFORMED Keywords and Keyphrases Believer

(Cue the organ music!) LOLOL

While I am joking about my Johnny Come Lately attitude here, as a result of some of my recent, personal online work, I now TRULY understand the  importance of Keywords and Keyphrases.

The unrelenting REALITY here is that no matter

• How WONDERFUL your Product
• How IMPORTANT your Message
• How GREAT your Deals…

If you aren't using the Keywords and Keyphrases that folks are ACTUALLY SEARCHING WITH, they won't be arriving at your site!

It is just that simple!

If your site doesn't have the Keywords and Keyphrases that folks are ACTUALLY SEARCHING WITH, your site won't appear on the Search Engine Results Pages (SERPs) and as a result, the people who are searching won't see your site in the lists of options.

Keywords and Keyphrases are the SECRET PASSSWORDS of the internet. They are what the customers need to enter your site.

Picture this…

Your site is hidden behind a high wall with a small door. In that small door is a tiny hatch. A potential Customer MUST  whisper the Keywords and Keyphrases that they are using in their search.

IF — and this is a REALLY big IF –  your site contains those Keywords and Keyphrases, then the doorman (who is NOT your employee. btw) is granted permission by the Search Engines to open the door — to display your site or one of its pages in the Search Engine Results Pages (SERPs).

If your site DOESN'T contain those Keywords and Keyphrases — even if it has similar ones — the door to your online business will remain securely closed and the site itself hidden from sight!

This means that Potential Customers will never even be given the OPTION to visit your site!

You have no control over this!  UNLESS, you start paying attention to, and start applying Keyword and Keyphrase Marketing to your site!

Because of this, you must start addressing the concept of  Keywords and Keyphrases in a strong, proactive, and aggressive manner, and on every page of your site.

This is a vital and relatively ignored part of the problem of Search Engine optimization. Certainly there are many hidden methods of SEO that can be used, btu the site CONTENT and the savvy use of Keywords and Keyphrases is an element that is often overlooked and even ignored.

A large part of the problem for offline business owners is the simple fact that Keywords and Keyphrases are an online concept that is rarely an issue offline.

While it is easy to understand that you haven't had to worry about them before and so you don't realize their importance online, this doen't negate the harm your ignorance is causing your site and, longterm, your online success.

Keywords and Keyphrases are one of the critical differences between online and offline. As a result, they stand between a business owner and online success. All to often however, the business owner is totally unaware of this issue.

Keywords and Keyphrases – The Simple Explanation

The term Keyword refers to a word or phrase ( also known as a Keyphrase or sometimes called a Longtail Keyword) that an Internet user would use to search for online information.

In most instance, the potential customer is using one of the major Search Engines, such a Google, to search the entire internet for their chosen Keyword or Keyphrase.

Knowing exactly WHAT Keywords and Keyphrases are being searchd for provides powerful insight into YOUR potential customer, and equally importantly, shows clearly and unequivically HOW to reach that potential custoemr.

• Keywords and keyphrases offer insight into what online visitors are looking for, they can provide information about products sought, or information that is needed.
• They help make up for the minimal interaction between an online business owner and his targeted customer.

Keywords are a VITAL part of the online success equation and they are often entirely ignored by offline business owners!

I began to REALLY understand the importance of Keywords and Keyphrases when I was working on my SHORT REPORT: Keywords – What Are They and
Why Do YOU Need to Know About Them?

As it happened, this also tied directly into a new direction I am taking my personal online business. Talk about meeting REALITY – an an unpleasant reality at that! — head on!

I have spent many nights, lying in the dark, having the concepts of Keywords and Keyphrases drifting around in my head… not so good for my sleep, but quite a book for my online business.

I hope you will take this rant to heart and look over my new short report…

SHORT REPORT: Keywords – What Are They and Why Do YOU Need to Know About Them?

NOTE – If you are member at SurviveAndConquerCoaching you can get this report for less! Basic Members get a substantial discount and Premier Memebrs get it for FREE!

Here is a link to the Short Report at SurviveAndConquerCoaching.

Introduction 

One of my common rants when talking about making the transition from an offline business to an online business is the need to clearly understand the differences between OFFline and ONline.

There are many obvious differences, but as I am sure you can understand, it is the subtle, hard to recognize differences that can be the most significant.  This is in large part because you, the poor business owner, may be totally unaware of the problems those differences may be causing!

An excellent example of this is the online concept of *Keywords* and *Keyphrases*.

Offline, about the closest you come to this issue having to choose a category to list your business under in the Yellow Pages Directory… and I am sure for most offline businesses, there is only one YP option…

So… what ARE *Keywords* and *Keyphrases*?

The term Keyword refers to a word or phrase that an Internet user would use to search for online information. In many cases, the web surfer would be using a Search Engine to find the word or phrase. The Search Engine could search the entire internet, as Google does, or merely search a specific website, such a looking for a specific book or author on Amazon.com.   

Keyword refers to a general search such as the term *golf club*.

Keyphrase refers to a more detailed and targeted search such as
        *Callaway Big Bertha 08 Individual Iron (Sand Wedge) *.    

Keywords and keyphrases offer insight into what online visitors are looking for, they can provide information about products sought, or information that is needed. They help make up for the minimal interaction between an online business owner and his targeted customer.

Why ARE Keywords and Keyphrases Significant?

Keywords and keyphrases are what drive the external Search Engines, such as Google. In this way, they provide valuable opportunities to get websites and specific web pages seen.
Read the rest of this entry »

Cricket Bailey has spent endless energy and countless hours *Paying it Forward*!

She and her dedicated cohorts run Search Engine Optimization and Marketing classes  for FREE!

They have a new session staring in about a week. there will be an Intensive Full Month Long Training Session March 9th through April 8th.
*quote*

We are working to add more in depth training to help you better understand
and implement the lessons. I am also currently working on expanding our
marketing lessons.

Everything we do will be focused on greatly increasing the targeted traffic
to your website and turning that traffic into sales, to help you develop a
successful online business.

*end quote*

Cricket has also written an excellent eBook on SEO. Purchasing it is NOT a requirement for taking her classes, but I highly recommend that you make the minimal investment!

For more information of the SEO and Marketing classes (you are required to take them concurrently) :

http://tech.groups.yahoo.com/group/SEO_Techniques/

For information on her SEO Techniques book:

http://www.gnc-web-creations.com/seo-techniques.htm

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