I have recently been indulging in my love of reading by purchasing ebooks online. I have discovered a LOT of publishers and I have been enjoying the books – although I will admit that the writing skills are often uncertain.

As I have made my purchases from a variety of Publishers and their varied shopping carts, I have created my personal wish list for what I look for in an online buying experience.

Here is a brief excerpt:

1) Have a Wish List option that allows me to choose an item and return at a later date to purchase it.

I would prefer that it NOT be kept in the Shopping Cart. I would also like to be able to click on the item to see its detailed description so that I can refresh my memory and review my choice.

2) Allow me to return to my current search page after I look at an item’s detail page and I have added it to my shopping cart. It is annoying to have to recreate the search each time.

3) Let the Shopping Cart keep my items even if I have to leave unexpected before finishing the purchase. Things happen. We are all busy and interruptions are a given. If I have to *recreate * my purchase, rest assured… I am unlikely  to bother… and you have lost a sale.

I could continue, but it is late and I am sure that you have gotten the point! LOL

As you surf the web and interact with web sites, watch your own reactions and patterns. I am sure that it will offer insight into how YOU can improve your site and its online buying experience.

Sharing the Road to Success!

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