As I see everyday, many offline business owners are both overwhelmed and intimidated about taking their small businesses online. They may have been determined enough to get a website, but after that, well, everything just seems like too much — too many options and too much to do.

Well, I understand! I am right there beside ya! LOL

I was talking with a friend last night. She has an offline service based business but does have some products that she sells and which are unique to her and her business.

She has had a blog for several years, but like many us, has had trouble gaining traction.

I think that we understand intellectually how online promotion works and we know that business blogging is a good way to promote an offline business online… but emotionally, it can be difficult to grasp.

DO people READ business blogs from just regular folks?

I mean, really… does this actually work for a small, local business?

Well, my friend is one smart cookie and she decided that she needed to start blogging on a regular schedule, but she also recognized the danger of overwhelming herself…

So, she decided that she WAS going to DO IT, but that she would start small — just one post a week. However, she would do it on a consistent schedule — on the same day each week.

A day was chosen and the blogging began…

When we talked the other day, she had made two weekly posts and the day was approaching for her third weekly post.

She was pretty excited.

One of her long-time prospective clients (we all have them or ARE them *smile*) had just purchased from her blog — not just one of her unique products but several of them AND had set up a series of appointments…

This client's action had been been a direct result of those blog posts…

As my friend said to me *I always knew it worked but now I KNOW it works!*

Sharing the Road to Success,

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