Ordering Pizza Online
Here is an extremely interesting article about how online ordering has affected Pizza sales.
http://www.cnn.com/2008/TECH/biztech/05/08/papa.johns.ap/index.html
I don’t eat (or order) pizza so I was completely unaware of this. ;-)
Anyway, it is easy for us to dismiss the internet when it comes to our offline businesses, especially with businesses such as restaurants. Here is proof of what a mistake that can be, and the money that will be left on the table!
I found Domino’s twist of *Pizza Tracking* extremely interesting, especially the fact that you are told the delivery person’s first name. What an effective way to take advantage of the *Internet as a Personality Driven Communications Medium*, something I have been preaching for years! LOL
Sharing the Road to Success!
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