Here is an extremely interesting article about how online ordering has affected Pizza sales.

http://www.cnn.com/2008/TECH/biztech/05/08/papa.johns.ap/index.html

I don’t eat (or order) pizza so I was completely unaware of this.

Anyway, it is easy for us to dismiss the internet when it comes to our offline businesses, especially with businesses such as restaurants. Here is proof of what a mistake that can be, and the money that will be left on the table!

I found Domino’s twist of *Pizza Tracking* extremely interesting, especially the fact that you are told the delivery person’s first name. What an effective way to take advantage of the *Internet as a Personality Driven Communications Medium*, something I have been preaching for years! LOL

Sharing the Road to Success!

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