Good Product Descriptions – a MUST HAVE for a successful web site!

Product Descriptions are a *make or break it* issue when it comes to the success of a web site.

Remember, your written product descriptions take the place of the face to face interaction that you would have at your brick and mortar location.

In addition, product descriptions must be written for BOTH human visitors as well as Search Engine spiders.

The ugly truth is that if a product description doesn’t include the search terms that folks are using when they search, your product won’t appear on those search results… and the person searching won’t even have the option to check your site out!

Both of the issues just mentioned contribute to the differences between offline and online product presentation… and there are more issues i haven’t even gotten to yet!

The Survival Guide – Preparing Product DESCRIPTIONS for Presentation on the Web provides the information you need to write effective and successful product descriptions for your web site.

Online Product Presentation Strategies … Different from Offline Strategies!

One of the most common errors in moving an offline business on to the Internet is NOT recognizing the differences between doing business offline and doing business online.

This Survival Guide starts with a detailed explanation of the differences between Offline and Online, as they pertain to product presentation.

You may have the best product offline, with successful sales people promoting it offline, but if you don’t understand the online venue, you’ll hold yourself back!

Don’t endanger your online success by making incorrect assumptions about presenting products online!

Why You Need “Hot” Descriptions

In this section, you’ll learn the:

• 1 thing you MUST have
• 2 questions that must be answered
• 3 issues you must overcome

This discussion provides a *cut to the chase* explanation about exactly what is needed for successful product descriptions.

Copywriting Tips

Online product descriptions ARE written… and this type of writing is a very specialized writing technique known as *Copywriting*.

Even good writers need to recognize and understand that this type of writing is different…

Here you are given a list of the 6 most valuable elements of copywriting, helping you make the transition to effective product descriptions.

Using Keywords to Beef up Your Descriptions

Keywords and Keyphrases are the secret passwords for successful online selling.

The brutal truth is… if you don’t know WHAT people are searching for, you can’t provide it.

In the case of online product descriptions, it is vital that you USE the Keywords / Keyphrases that people are ACTUALLY using in their searches!

This section quickly outlines the process of utilizing Keywords in product descriptions.

To determine your keywords, think of your target market.

• Create A Keyword List
• Create Keyword Density
• Let Keywords fill In the Blanks

Again here, the focus is to provide what you need to get the job done. This section does just that!

Analyzing Your Products and Services

In order to write great product descriptions, you have to take the time to analyze your products (and services).

If you don’t include this vital step, you are likely to miss something obvious (and important!)

Doing so will help you move more quickly through each of your products, and enable you to create an outline for each description. Then when it comes time to write the actual description, the process will flow more smoothly and take less time.

Learn the 4 Steps to  Analyzing your Product or Service

This simple but effective 4 step process provides you with the the system to quickly and efficiently insure that you don’t forget anything! You are guided thru the often confusing Features VS Benefits issue

Even though this may seem like a long process now, it is a tremendous time saver later.

Plus, if you’ve already defined your target market and determined your unique selling point, it will be so much easier to analyze your products when you know who you’re selling to.

As a busy business owner, you don’t have time to waste on theory. Here we are providing a simple framework for you to apply to your product analyses each and every time.

What “Magic” Words Will Get Your Customers to Buy?

As has been mentioned previously, Copywriting is an extremely specialized type of writing. Here are some more writing tricks that will allow you to get the job done quickly, efficiently, and most of all effectively.

This section covers the following winners:

• Power Wordds
• Effective Phrases
• Ineffective Words
• The You and I debate
• Headline Words

As has been mentioned previously, Copywriting is a very specialized type of writing. Here are some more writing tricks that will allow you to get the job done quickly, efficiently, and most of all effectively.

Facing the Challenges of Technology

As technology changes rapidly, methods and techniques also change.

This section gives you an overview of what these changes could mean to your business.

The purpose of this section is to educate you.  The benefit is that you will have the information to apply immediately.

VERBAL PRESENTATION – STEP BY STEP

Here we have the most powerful section of the Survival Guide.

You are taken step by step through the entire process of organizing a project description and developing your own, customized, lean and mean description writing machine.

The benefit?  Once you have done done the planning and created the templates, you have to do is fill in the words!

Phase A – Initial Decisions

How to analyze your product, including the information that is provided by the images you will be using.

How to use the Verbal descriptions to complete and extend your product information.

Phase B – Getting Organized

Decide how many different files/steps needed in process of writing and formatting Verbal Description and Product Details (at least 2)

Learn how to set up this system

Phase C – More Organization

Plan a Template for each Product or Category

Learn exactly how to implement this

Phase D – Gather Your Tools

The hardware and software needed to accomplish these tasks and where to get it!

Phase E – Analyze Your Products

Phase F – Writing Product Descriptions

Taking the tools and systems from Phases B and C, how to get started

Phase G – Streamline the Writing

A couple of strategies to help along the way!

Phase H – Writing Product Details

Product Details are an important part of selling online. They serve several purposes:

Providing valuable Information about a product

Building Credibility for the web site

Answering possible questions about the Product or Transaction

Here is what you need to consider,. With this system, you Product Detaisl will become easliy created mini- selling machines! LOL

Phase H – Formatting Description and Details

You want your site content to look pretty but also be easily read.

These steps tell you exactly how to accomplish this!

FINAL THOUGHTS

Finished is Better than Perfect!

While a web site is never finished and is always an ongoing project, it is easy to get overwhelmed by the idea that it has to be perfect.

From a practical business standpoint, finished and functioning (with room for improvement) is MUCH better than perfect!

The last step of it all is simple..

Take Action!

If you don’t do it, it won’t happen!

The Survival Guide – Preparing Product DESCRIPTIONS for Presentation on the Web consists of:

A PDF file of the Survival Guide eBook to read on your computer or to print out and read.

The PDF file is a Download so you are able to get it immediately! (Even at 2 AM!)

You NEED this comprehensive overview of what is involved with writing and presenting Product Descriptions.

Purchase Survival Guide – Preparing Product DESCRIPTIONS for Presentation on the Web for just $14.95, and get started right away!

Click HERE to order the Survival Guide – Preparing Product DESCRIPTIONS for Presentation on the Web for just $14.95